Marketing Tip

So one of the four phonebooks in our area came out last week. I flipped through the attorney ads. Holy cow. They are almost all the same. I wonder if the phone company has one guy on staff who designs all of the attorney ads? I don't know, having never been in the yellow pages. Heck, they don't even call me and ask if I am interested, which is probably good for all of us, since I am not interested.

It turns out that this little rinky-dinky phone book is $5,000 per month for a full page ad. That is $60,000 per year. And most of the PI attorneys have the same words in their ad. One guy is different: he has a coupon for a free consultation. Of course, he offers everyone a free consultation, so I guess the coupon is useless.

To me, this once again shows the value of a program like Ben Glass's marketing program. It is different, unique and will set you apart in your community. I follow Ben's advice and it works. I just don't understand why more attorneys won't think outside the box in marketing their practice. What is the worst that can happen?

-------Jonathan

Comments

[Ron Miller]

I hear ya. That said, people use the yellow pages because it works. I've have no idea how they pick us out from the scores of ads. But they do for us and for others. I guess a lot of folks are picking that book up.

We are in the top 3 in Maryland with respect to yellow page advertising. We get a lot better bang for our buck using other mediums. Why not just abandon the Yellow Pages then? The question is not what works best but what works period.

Moral of the story: if you are looking for more cases, there are a lot of different ways to accomplish that mission. A lot.

Ron Miller
marylandinjurylawyerblog.com